Braden McLean
Sales Representative
Phone: 613-216-1755
Fax: 613-825-0878

braden@mcleanteam.ca

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The Right Selling Price Affects Your Bottom Line


When you're selling your home, the price you set is a critical factor in the return you'll receive. That's why you need a professional evaluation from an experienced REALTOR®. This person can provide you with an honest assessment of your home, based on several factors, including:
  • Market conditions
  • Condition of your home
  • Repairs or improvements
  • Selling timeframe
In real estate terms, market value is the price at which a particular house, in its current condition, should sell within 30 to 90 days.

If the price of your home is too high, this could cause several things:
  • Limits buyers. Potential buyers may not view your home because it appears to be out of their buying range.
  • Limits showings. Other salespeople may be more reluctant to view your home.
  • Used as leverage. Other REALTORS® may use this home to drive the sale of other homes that are better-priced.
  • Extended stay on the market. When a home is on the market too long, it may be perceived as defective. Buyers may wonder, "what's wrong?" or "why hasn't this sold?"
  • Lower price. An overpriced home, still on the market beyond the average selling time, could lead to a lower selling price. To sell it, you will have to reduce the price - sometimes several times. In the end, you'll probably get less than if it had been properly priced in the first place.
  • Wasted time and energy. A bank appraisal is most often required to finance a home.
REALTORS® have known it for years - well-kept homes that are properly priced in the beginning always get you the fastest sale for the best price! And that's why you need a professional to assist you in the selling of your home.

Often, in a seller's market, homes that are priced slightly below market value initially will sell for more, simply because of the extra interest they incite.  This can be a risk, however, and when it comes to such a decision, an experienced, trusted REALTOR® is your best ally.



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